For decades the church has done a relatively decent job at measuring the things that are measurable. Things like church attendance, Sunday School attendance, offerings are the typical measures for a local congregation. But is there a better metric? Is there a metric that better aligns with the present reality of the church life in which we currently exist?
To start with, I want to be clear, that measuring things like attendance and offerings is not a bad thing. As a matter of fact they give us a baseline view of the church. Is the church growing numerically? Are we slowly dying and need to figure out why? So by all means, measure these things. But don’t stop here. There is so much more that we need to be about as churches and this is just the surface.
Are we asking how people are sharing their faith?
Part of the life and ministry of any local church should be built around the idea of sharing stories of faith. If we’re not sharing our faith stories, then how will others know who we are and why we exist? One of the powerhouse metrics is the simple question: with whom have you shared your faith this week?
I know this question seems like an intangible type of metric. It doesn’t measure someone coming through your doors or giving to the mission of the congregation financially, but it measures how much someone buys into the mission by sharing it with someone else.
Do people live differently?
The bible teaches that a follower of Christ is one who is transformed by the renewing of our minds in Christ. This means that we need to look and act different than the world. So how are people in the local church context behaving differently? How are they showing signs of spiritual maturity? What are the men and women of the local church doing that demonstrate their close relationship with Jesus?
In the congregation I am honored to serve, we have a pathway or cycle that we use to measure this kind of life change. We call it our discipleship pathway. I’ve talked about this in other posts but here’s a quick 30,000 foot view of the way we measure and why it works for us. Quick note – do not just copy someone else’s activities or even metrics without knowing why they do it and why it works for them.
Our discipleship pathway is a circle that is constantly repeated and never ending. Kind of like a wheel on a bicycle that spins over and over and over. This is what we’re looking for in the life of followers of Jesus. The wheel has four key quadrants kind of like a pie. These quadrants are worship, grow, serve, and invite. And each of them represent a different way in which people engage in the life of the local church.
Worship is pretty much what you’d expect. It’s engaging in the Sunday morning (or whatever day you worship) experience. It’s going to worship, singing songs, hearing the message, being with others. These are lifelong followers of Jesus and those new to the faith. This number fluctuates based on time of year, cultural norms and key events in people’s lives. This is the attendance number that most churches measure. It’s a good number! But we can’t stop here.
We use the attendance or worship number as a baseline. You see when this number increases, the other numbers should increase in like manner, which brings me to the second stop in our Discipleship Pathway: grow.
Grow is representative of all the public gatherings of people around matters of faith. So for this number we watch Sunday morning Bible class, small groups, and any other gathering of people within the congregation. The point is when the worship numbers increase this number should rise at an equal rate. If these numbers don’t move together, then we have a spiritual health problem.
So measuring the measurables is really important! But we have to look at the whole picture. The point of discipleship is not just about worship. If, as pastors or church leaders, we only measure worship then we’re missing the boat of growing people in Christ. And we’re selling the Christian life drastically short. When I look out at the congregation on a Sunday, it is exciting to see new faces in worship. But even more exciting yet is when I see those same new faces join us for some Bible class or small group activity. Whether it’s an in-person gathering or a virtual one, welcoming new faces into more than just worship is critical to the overall health and vibrancy of a congregation.
Serve is exactly what is sounds like but maybe not where or how you’d think. The next step in the spiritual maturity and overall health of a congregation is breaking the 80/20 rule. I’m sure you’ve heard that in any organization, churches not excluded, 20% of the people do 80% of the work. Well this measure of health addresses this very problem. When a church is healthy and vibrant and the people of the church are spiritually growing and mature, there will be a plethora of servants available to pull off key tasks and start new ministries.
So how this works in our pathway of discipleship is pretty simple. Just like the grow quadrant, when worship increases and participation in grow activities increase those serving in a variety of places in the life of the church should increase at an equal rate. If people aren’t getting involved in acts of service inside the church structure, then you’re starting to notice signs of a consumer driven church and this is not healthy.
Invite is the old evangelism idea with a little twist. In traditional evangelism the idea is just getting someone to go to church. While this is not bad by any stretch of the imagination, it lacks personal relationship. And relationship is critical to what we’re called to be about as Christians. The point here is that we invite people to join us on the very same journey we’ve been on for a time.
When we invite people to come along with us, it keeps us accountable and shows that we have an ownership of the ministry to which we’ve become attached.
There’s no golden ticket on how to measure things in ministry. But the key is we can’t just stop at the easy stuff. Spiritual growth and discipleship are far more than Sunday morning worship. And our metrics need to be about more than butts in seats and bucks in the budget!
