We hear it everywhere: “Love wins.” It’s on T-shirts, social media, and bumper stickers. It’s a feel-good phrase, right? Just love each other, and everything will magically work out. But here’s the harsh reality: our love alone doesn’t win a thing.
Our love is conditional, selfish, and pretty pathetic. It gets tired. It gets offended. We say we’ll love unconditionally, but the second someone hurts us, or something doesn’t go our way, that so-called “unconditional” love suddenly has a lot of conditions. We fall in love as easily as we fall out of it, and we struggle to love people who challenge us. So, let’s cut the crap: if love depends on us to “win,” we’re doomed.
But here’s the twist that changes everything: Jesus’ love. Now, that love? That’s the love that wins. It’s not some mushy, feel-good sentiment. It’s radical, all-consuming, and completely unselfish. It’s a love that didn’t just say nice things but laid itself on the line—literally. Jesus gave up everything. He didn’t just love us when it was easy; He loved us when we nailed Him to a cross. His love didn’t give up when it got hard; His love didn’t turn away even when we turned away from Him. He didn’t stop loving when we lied. He kept on loving even in spite of our harsh words and unkind actions. Jesus’ love won in the only way that matters.
Think about it: Jesus’ love goes deeper than a smile or a kind word. Our love for a significant other is pathetic compared to this crazy, radical love. His love stared sin, death, and hell in the face—and it won. Our own efforts to love can’t even touch that. No amount of human effort or good intentions could win the fight against sin. We couldn’t love ourselves into God’s good graces. That’s why Jesus was essential. He did what we couldn’t do, no matter how much we loved.
When people say “love wins,” they’re often thinking of human love fixing things. They’re hoping that if we just love hard enough, the world’s problems will melt away. But here’s the cold, hard truth: without Jesus’ victory, our love accomplishes very little. Our love doesn’t heal hearts or change souls. It doesn’t break chains of sin or death. Jesus’ love does. He won that battle on the cross—one that our love couldn’t even enter.
So, what does that mean for us? Should we just stop trying to love others? Absolutely not. Jesus’ love calls us to love, but it also tells us to recognize our limits. Our love matters, but it’s not the foundation. It’s not the thing that holds eternity in place. That role belongs to Jesus’ love alone. We love others because He first loved us, but let’s not confuse the order here. We’re not the heroes of this story; we’re the ones who needed saving. Our love is the grateful response, not the game-changer.
So, next time you see “Love Wins,” take a moment to think about who made that possible. Let it remind you of the power, depth, and sacrifice of Jesus’ love, the only love that truly won. Without Him, our love is merely a shadow. With Him, our love has purpose.