
Part 4 of the “Towel-Bearers: Redefining Leadership” Series
Let’s say the quiet part out loud:
Ministry has a branding problem.
Not the logos. Not the livestreams. Not the fonts.
The ego that sometimes hides behind it all.
Somewhere along the way, some have stopped preaching Jesus and started promoting ourselves. They stopped building altars and started building platforms.
And if we’re not careful, we’ll confuse applause with anointing—and miss the whole point of the Kingdom.
This Isn’t About You
We say it’s for Jesus. We sing it loud. We hashtag it.
But if we peel back the layers… too many of us are more concerned with followers on Instagram than with following the Savior.
And that’s not leadership. That’s show business in a clerical collar.
Jesus didn’t come to be admired—He came to die.
And He didn’t call us to be influencers. He called us to be cross-bearers.
3 Platform Pitfalls That Kill Kingdom Work
1. Performance Over Presence
When the platform becomes the goal, performance becomes the method.
You start curating moments for likes, not for lives changed. You start preaching for a reaction, not transformation.
Here’s the truth: performance might impress people—but it doesn’t move heaven.
Presence does.
And you can’t manufacture that. You get it by dying to self and staying rooted in Jesus.
2. Applause Becomes the Addiction
If the only time you feel valuable is when people are clapping, you’re already in trouble.
Applause is a drug. And it will never be enough.
Ask the preachers who burned out trying to chase the next standing ovation. Ask the worship leaders who lost their joy when the setlist didn’t get a standing ovation.
Kingdom leadership isn’t about being celebrated. It’s about being faithful, even when no one notices.
3. Jesus Gets Drowned Out By Our Name
We slap His name on events, but our faces are front and center.
We say “To God be the glory,” but let’s be honest—we’re tracking analytics like stockbrokers.
Let this sink in: If people remember your name but forget His, you failed.
John the Baptist had it right: “He must increase, but I must decrease.” (John 3:30, ESV)
That’s not poetic. That’s the point. It’s time to show Jesus to others not require them to hail us as king or pastor or president or whatever our title might be.
The Platform Is a Tool—Not a Throne
God may give you influence. That’s fine. Use it well.
But the moment you start climbing the stage like it’s your throne, the towel’s slipping out of your hands.
Jesus washed feet. And then He went to a cross.
The only crown He wore down here had thorns on it.
If you’re going to follow Him, leave the spotlight behind. You can’t carry a cross and your brand at the same time.
Let’s Get Back to the Mission
The Kingdom is not about building your name. It’s about surrendering it.
Drop the need to be known.
Let go of the platform you’re building.
Pick up the towel. Take the lower seat.
And let Jesus be the only name that echoes when the lights go out.
Up next in the Towel-Bearers series:
“When Nobody Claps: Finding Joy in Obscure Faithfulness” — because sometimes, the holiest work happens when no one’s watching.