
Culture is shifting faster than Vin Diesel in one of the Fast and Furious movies! And all too often, the church is late to the conversation—showing up with a cassette tape when the world has moved to streaming. If we want to reach people where they are, we can’t just critique culture from a distance; we need to engage it with biblical wisdom. Throwing a bible verse across the driveway at your neighbor who doesn’t see the world the same way as you isn’t working! Here are five cultural trends the church must pay attention to and how we can respond in a way that reflects who Jesus has called us to be.
1. The Rise of Digital Community and Loneliness
People are more connected than ever—but at the same time more isolated than ever. Social media, gaming communities, and online forums have created digital spaces for virtual relationships, yet depression and loneliness are at all-time highs. The world is craving deep, meaningful connection. While these apps and digital media program allow us to interact with dozens, if not hundreds, of people on a daily basis – they’re not giving us the meaningful connections we need to thrive.
How the Church Should Respond:
Stop treating online engagement like a second-tier ministry. Jesus met people where they were, and today, that means showing up in digital spaces. Try investing in online small groups, using social media to build engagement (posting more than mere announcements), and equip people to be digital missionaries. Most importantly, cultivate a church culture where in-person relationships thrive. Make church feel like family.
I’ve seen far too many churches water down their digital content in an effort to force people to come closer. But it’s having the opposite effect! They’re leaving your live stream for a place where they can connect before they fully embrace in person life. And that whole digital missionary bit…my son actually asked me the other day how to plant a church on a digital platform. So guess what! That’s next on the to-do list – starting a fully virtual church for people disconnected from in person situations. His goal is to start with military and see where we go from there.
2. Changing Views on Identity and Belonging
From gender and sexuality to political and racial identity, people are searching for a place to belong. Many are defining themselves by labels, movements, and ideologies because they’re desperate to know who they are and where they fit. If the church avoids these conversations, culture will answer them.
How the Church Should Respond:
Preach biblical identity with compassion. The answer to the identity crisis isn’t a set of rules—it’s a person: Jesus. Instead of reacting in fear or outrage, create a space where people can wrestle with their questions. Instead of condemning or condoning, take time to listen to what’s at the heart of the struggle. Show them that their deepest identity isn’t found in cultural labels or national trends. It’s found in being a child of God. Be a church that welcomes people first and disciples them with truth second.
A question we wrestle with in the congregation I serve, and in a network with which I’m associated, is can we help people belong before they believe? And the answer is YES if you’re willing to try!
3. The Demand for Authenticity and Transparency
People today can smell a fake from a mile away. They’ve seen leaders fall, institutions crumble, and scandals rock the church. They’re not looking for polished performances—they want real, honest faith.
How the Church Should Respond:
Ditch the facade man! Pastors, share your struggles. You’re not a superhero so stop trying to put out the image that you’re perfect. Your special shirt or white robe don’t make you better than anyone but that’s what many people feel you’re saying.
Churches, acknowledge failures and commit to integrity. Jesus never pretended to be something He wasn’t—He was real, raw, and completely truthful. The more we embrace authenticity, the more people will trust that the gospel is real, too. Let people enter with all the fears, failures and false statements. It’s ok if they don’t get it perfect right away. The church is for the screwups not the self-righteous.
4. The Decline of Institutional Trust (Yeah Churches Too!)
Let’s be real—many people don’t trust institutions anymore, and sadly, the church has lost credibility in many circles too. Scandals, hypocrisy, and a lack of accountability have made people skeptical at best! If we ignore this, we risk pushing even more people away and potentially losing an entire generation.
How the Church Should Respond:
Rebuild trust through transparency and action. Don’t just say you care—show it. When you tell someone that you’ll pray for them, DO IT! Right there. In that moment, just offer a simple prayer. Then check up on them later so you can revisit that prayer connection.
Be open about church finances, hold leaders accountable, and prioritize integrity. When people see a church that actually lives out what it preaches, trust is quickly restored. The gospel is trustworthy; our leadership should be, too.
5. The Growing Hunger for Purpose and Meaning
Despite all the distractions of modern life, people are starving for something deeper. Self-help books, meditation apps, and hustle culture are booming because people are searching for purpose. The question is: Will the church step in with real answers?
How the Church Should Respond:
Stop making church about just attending a service. Teach people that following Jesus means living with radical purpose. Help them see how their work, relationships, and daily life are part of God’s mission. Give them a vision for faith that’s bigger than Sunday morning. When people discover that their lives have eternal significance, they won’t settle for anything less.
Does your church have an intentional set of values, mission statement, and vision that’s compelling? If not, then we need to talk! I have a resource we used that has totally changed the landscape of this local congregation!
Engage, Don’t Escape
The church was never meant to hide from culture—it was meant to influence it. Instead of standing on the sidelines, let’s engage the world with truth and grace. The trends will keep changing, but the gospel remains the same. If we listen, learn, and lead with wisdom, we won’t just keep up with culture—we’ll transform it from the inside.
It’s time to step up. Let’s be the church the world needs today.